Essay Assignment 1 COM3702 - 3974 Words

Assignment 1: COM3702 Name: Student no : Unique no: 886406 Mr K Ndlovu 47004290 Declaration of own work I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name : Khumbulani Ndlovu Student Number : 47004290 Date : 03 August 2014 Witness : Prisca Ndhlovu Address : 126 Dladla Street.Mofolo Village.Soweto.1801 Code Module Semester Number of assignment Unique number : COM3702 : Media studies: policy, management and media representation : 02 : 01 : 886406 1 Assignment†¦show more content†¦Erasmus F (2004) sums up this view by saying, â€Å" another development in the second half of the 1970s was the introduction of television in South Africa after the government had prevented this for a number of years. This medium was also considered to be controlled by government, thereby promoting the NP’s political ideology.† 3 Assignment 1: COM3702 Name: Student no : Unique no: 886406 Mr K Ndlovu 47004290 1.1.3 New media policy In this paradigm, the latest of the three, there is a swift move from the old emphasis on political and social perspectives being the determinants of media policy. The third element of economic competition is now a major factor in media policy formulation in the 21st century. Privatisation, innovation and demand have changed the views on public media policy. In South Africa, new media policy is largely responsible for the changes that have occurred in the telecommunications and broadcasting industries since the country attained independence. Telkom’s monopoly was ended by the changes in regulations that allowed new fixed line operators like Neotel to enter the market. The same has happened to the SABC.The monopoly that the national broadcaster enjoyed for a long time ended when policy